Play’n GO extends ‘enormous success’ of William Hill deal to Italy

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Play’n GO and William Hill have extended their content partnership, bringing the slot supplier’s proprietary titles to the operator’s Italian players.

Under the terms of the deal, William Hill’s Italian player base will benefit from gaining access to Play’n GO slot releases such as Book of Dead, Rise of Olympus, and Reactoonz.

Michele Stefanelli, Sales Leader, LATAM and Southern Europe at Play’n GO, stated: “The Italian market is very important to Play’n GO, and we’re pleased to continue our growth in the region with William Hill, who we’ve already had enormous success with around the world. 

“We’re committed to providing Italian players with the best online casino experience possible, and this partnership with William Hill is another big step in that direction. We’re confident that William Hill’s Italian players will love the opportunity to engage with our content, and we look forward to many years of success together.” 

The move builds on an existing partnership between the two firms that previously saw the supplier’s Book of Dead title integrated into William Hill’s fixed-odds betting terminals

Valerio Micchio, Head of Commercial at William Hill, Italy, added: “We’re excited to add Play’n GO games to our portfolio, and view them as a natural partner to expand our presence in the region. 

“Our already-existing relationship points towards further success here in Italy, and we’re pleased to welcome a company who are as equally committed as we are to providing a safe, exciting experience to players everywhere.”