Playson collaborates with 7bet continuing Lithuanian expansion

Playson, casino software developer, has agreed to a deal with 7bet, to launch its entire slots portfolio, continuing its Lithuanian expansion

Playson, casino software developer, has agreed to a deal with 7bet, to launch its entire slots portfolio.

The deal sees Playson further continuing and strengthening its Lithuanian expansion, working alongside 7bet – a newly established Lithuanian sports betting and live casino operator. The games studio is already live with a succession of operators as it continues to extend its player reach across Europe and beyond.

Playson’s sales director, Blanka Homor, said: “It’s fantastic to be involved with 7bet and its new online casino from day one. We’re thrilled the company has entrusted our content to build its online offering and have no doubt that it will attract an impressive number of players across Lithuania.

“Equipped with a state-of-the-art games catalogue and an integration-free suite of retention-enhancing engagement tools, we’re ready to continue going above and beyond for partners around the world.”

7bet’s online offering will integrate an engaging collection of Playson’s ‘innovative’ slot titles as it continues to offer its portfolio to new players across the globe. Under the agreement, 7bet will benefit from access to Playson’s recent releases, such as: Wolf Power, Legend of Cleopatra and Solar King. 

7bet’s Head of marketing, Andrius Lapienis, added: “Boasting an enthralling succession of recent slot launches, as well as a range of classic hits which have proved consistently popular, Playson’s world class content portfolio speaks for itself. 

“For that reason, we were very keen to include the provider’s games within our new casino and look forward to cultivating a commercial relationship of strong mutual benefit going forward.”