Playson strengthens Dutch position via Betnation slot rollout


Playson has secured its latest commercial tie-up to target the Dutch market, supplying Betnation with its entire collection of online casino titles.

Looking to enhance its position in a nation that “continues to garner a lot of interest”, Playson will access another corner of the Netherlands’ igaming audience by integrating slot releases into Betnation’s casino lobby that consists of slot and live casino products. 

Blanka Homor, Sales Director at Playson, said: “We’re pleased to have agreed a deal with Betnation, a fast-growing and exciting operator which has won over many players across the Netherlands.

“The country continues to garner a lot of interest with its online market continuing to evolve. As we strive to grow and reinforce our position, it’s important that we continue striking deals like this.”

Included in Playson’s content offering, Betnation’s Dutch players will be able to play recent slot releases such as Coin Strike: Hold and Win, Buffalo Power 2: Hold and Win and 3 Pots Riches: Hold and Win, in addition to the supplier’s back catalogue of established titles. 

Meanwhile, Playson recently enhanced its market position in Italy, as well as Sweden, Denmark and Romania, after extending a partnership with 888casino.

Commenting on the 888 agreement, Playson’s Head of Partnerships, Christos Zouliantis, stated: “We are thrilled that 888casino will be showcasing some of our best titles across four of the most revered markets in Europe. It takes our existing partnership to the next level and demonstrates the faith that 888 has in our games offering to deliver exciting experiences.”