Playson enhances African footprint via Kiron distribution deal


Playson has bolstered its presence across Africa after agreeing to a distribution deal with Kiron Interactive.

The agreement will see Playson’s suite of content be made accessible to the continent’s regulated operators via Kiron, including titles such as Lion Gems: Hold and Win, Wolf Power Megaways and Solar Quee. 

“We have identified Africa as an important area of growth for Playson, with our diverse range of games suitable in attracting a wide demographic of players, leading to the potential of improved engagement for local operators,” remarked Blanka Homor, Sales Director at Playson.

“Partnering with Kiron is a major step forward in our ambitions to penetrate the continent. The company has a strong reputation within this region, while its impressive operator network will offer significant opportunities to deliver our games to more players.”

With a presence in more than 30 countries on the African continent, Kiron will assist Playson to broaden the reach of its games across Africa and beyond.

Steven Spartinos, Co-CEO at Kiron, added: “While, traditionally, casino and slot games have not formed part of our core business, our market position, strength and innate knowledge of African territories have presented an opportunity for us to evolve our offering.

“This partnership with Playson provides an excellent opportunity for us to expand our product and service portfolio and we look forward to a strong and prosperous relationship.”