Playson pens Sellatuparley deal to enhance Venezuela presence

Venezuelian sports betting and casino operator Sellatuparley has signed a new content deal with casino games developer Playson.

Venezuela sports betting and casino operator Sellatuparley has signed a new content deal with casino games developer Playson

As part of the deal, Sellatuparley players will be introduced to various titles from Playson’s portfolio of slots, including Solar Temple, Hand of Gold and Buffalo Power Megaways

“Playson’s premium product suite has generated strong appeal with punters in the LatAm markets and beyond, so integrating its content is an important strategic move for us,” noted Heidegger Moncada, manager at Sellatuparley. “Such agreements help us to maintain our wide-ranging customer appeal and offer entertainment experiences which stand head and shoulders above the rest.”

The move follows on from a succession of similar deals signed by the provider with major operators throughout regulated Latin American markets. The supplier recently enhanced its UI to facilitate the enjoyment of its games in portrait-mode, burnishing its multichannel credentials on a continent where mobile gaming is of crucial importance.

Blanka Homor, sales director at Playson, said: “We are delighted to be teaming up with Sellatuparley, the leading operator in a territory where we have gone from strength to strength in recent weeks and months.

“Our unique catalogue of titles is ideally suited to the exciting commercial opportunities presented by the LatAm markets, and we feel confident that our content will continue to prove popular with local players.”

Towards the end of June, Sellatuparley linked up with Booongo in a similar deal which saw the latter’s slot title launch in Venezuela.

Under the terms of the deal, operators within the country will gain access to Booongo’s catalogue of Hold and Win titles, as well as its debut Megaways slot, Aztec Pyramid Megaways.