Playson solidifies Italian content with bet365 integration

Playson has linked with bet365 in a content distribution agreement that is said to “significantly strengthen” the latter’s casino offerings in Italy. 

The integration of Playson’s content will see bet365’s Italian-based players gain access to various slot titles, such as Wolf Power: Hold and Win, Legend of Cleopatra Megaways, and Rise of Egypt Deluxe. 

Blanka Homor, sales director at Playson, noted: “We are thrilled to partner with bet365, an established industry-leader that needs no introduction.

“Teaming up with such internationally renowned operators affirms our status among gambling’s most dynamic suppliers, and we can’t wait to deliver our exciting content to bet365 and their extensive Italian player base.”

Playson has stated that its latest agreement demonstrates the “quality and appeal” of the developer’s range of games in the Italian regulated market. 

The supplier’s suite of titles has continued to strengthen in recent weeks, with a new UI designed to facilitate single-handed gameplay in portrait mode, ideal for those in search of entertainment on the move. 

The solidifying of its Italian presence follows on from the game supplier’s Switzerland debut as it linked with Swiss Casinos earlier this month in a content integration partnership. 

Renowned as “one of the biggest online operators” within the country’s regulated market, Swiss Casinos’ deal with Playson is said to enable the company to attract a wider range of slot fans via the supplier’s igaming offerings.

Moreover, at the tail end of January, Playson marked its Swiss intention by completing an International Standard Organization audit.