Playson enhances Swiss presence with Grand Casino Baden integration

Pragmatic Play has set sights on Swiss expansion after forming an alliance with GAMRFIRST, the online casino arm of operator Casino Barrière Montreux.

Igaming supplier Playson has secured a deal with Grand Casino Baden, integrating its titles onto its Swiss-facing online casino platform Jackpots.ch.

Through this collaboration, Jackpots.ch will gain access to the provider’s complete catalogue of slot content including recent releases Lion Gems: Hold and Win, Wolf Power Megaways and Diamond Fortunator: Hold and Win. 

“We’re pleased to have reached an agreement with Grand Casino Baden, one of the most prominent operators in Switzerland,” commented Blanka Homor, Sales Director at Playson.

“The deal not only allows us to grow in a key market, but also offer our popular titles to more players across the country. We hope to continue growing in Switzerland and reach more significant deals with local operators.”

This link-up between Grand Casino Baden and Playson highlights the supplier’s aspirations to ‘deliver captivating titles and immersive promotional tools’ to players in regulated markets across the globe. 

Brian Christner, Chief Online Gaming at Grand Casino Baden, added: “We’re delighted to have Playson on board with us, integrating its much-loved titles into our product offering is fantastic news for our players.

“As one of the biggest online casino operators in the country, it’s important that we continue delivering rich gaming experiences. I’m confident that we will do just that, with Playson’s engaging content now available on our site.”

This deal adds to a busy period of European expansion for Playson, following a similar deal inked with E-Play24 to tap into the Italian market.