Playson upgrades Free Spins feature to boost player retention

Casino software developer Playson has announced that its Free Spins slot feature has been upgraded in an attempt to boost player retention across its popular titles.

The upgrade, which is fully compatible with provider’s operator partners, will allow its feature to be deployed using any currency and for multiple players simultaneously. Moreover, a ‘termination period’ has now been created, which can be set by Playson’s clients.

Vsevolod Lapin, Head of Product at Playson, commented: “Our advanced suite of integration-free engagement tools, including Free Spins, are tailor made for partners looking to drive player retention, and these new updates will make them even more effective.

“It’s fantastic to provide our premium quality product range with further upgrades as we continue to go above and beyond for clients across the globe.”

Along with its new upgrades, Playson has also enhanced its in-game UI as the software developer looks to elevate the user experience, whilst boosting its back-office functionality to facilitate customisation for operators.

The changes have been made as the studio looks to continue expanding its international footprint whilst also continuing to develop its services for the firm’s existing and potential clients.

One of these clients include Novibet, with Playson string a new content distribution agreement with the firm this month in order to integrate a selection of its slot titles.

As part of the deal the operator has implemented a range of Playson titles including Pearl Beauty: Hold, Win and Diamond Wins: Hold and Win, and Solar King, whilst also accessing the supplier’s integration-free suite of engagement tools.