Gambling technology company Playtech has partnered with Betfred to launch Giddy Up Bingo – an exclusive horse racing-themed 50-ball, multi-stake Bingo variant.
Within the game, numbered horses and jockeys replace traditional bingo balls, with horses galloping off screen as the numbers are called.
“Our development team has done a fantastic job with Giddy Up Bingo, and we’re delighted to have partnered with Betfred to bring it exclusively to their players,” remarked Angus Nisbet, Director of Digital Bingo at Playtech.
“The in-game animation creates the effect of the horses actually racing as the numbers are called, giving it great visual appeal, and with a choice of four stakes, the game can attract both newcomers and more experienced players.
“With horse racing season in full swing, it’s no surprise to see such a strong early reaction to Giddy Up Bingo – but we’re confident this is a variant players will enjoy all year round.”
Furthermore, featuring one progressive community jackpot, the game gives players the option to pick one of four horses, each representing a different ticket price, with proportionally increasing prizes depending on the stake.
Joni Keelings, Bingo Manager at Betfred, added: “We’re very proud to offer Giddy Up Bingo as an exclusive, and there has been a highly positive player reaction to its launch. Giddy Up Bingo is both visually engaging and offers versatile gameplay – exactly the elements we look for in an exclusive variant.
“To be able to work closely with Playtech to deliver something unique for our players adds great value to our partnership, and we’re delighted with the results.”