Popiplay praises ‘important partnership’ with First Look Games

Image: Shutterstock

Swedish developer Popiplay has secured a deal with First Look Games, taking its titles to operators around the world via the latter’s White Label Client Area solution. 

Supporting operator access and asset delivery, First Look Games’ client area offering will allow Popiplay to distribute its titles using a personalised space where the supplier can host its slot titles as well as game sheets, images, videos, game demos and other large assets.

Nikola Teofilovic, Co-Founder and Chairman of the Board at Popiplay, commented: “One of the greatest challenges we face as a rising star studio is getting our games in front of operators and being able to show them the highly engaging and entertaining experience they provide.

“Our First Look Games-powered Client Area allows us to do just that without having to dedicate time, resources and capacity to building it from scratch. This is a very important partnership for us, and one that we believe will allow us to secure additional operator integrations at scale and at pace.”

Popiplay has inked this deal in a bid to expand its presence within the igaming space, with the ‘up-and-coming’ studio offering slot content that is ‘high-roller friendly’, ‘streamer-focussed’ and uses bonus features such as free spins, cascading reels and bonus buys. 

Tom Galanis, Co-Founder of First Look Games, added: “This is a great deal for First Look Games and for Popiplay, with the studio able to showcase its incredible suite of cutting-edge slots to existing and potential operator partners.

“A Client Area is a vital promotional tool for studios, but they take significant resources and capacity to build, something that most studios, and especially smaller, start-up developers, simply do not have.

“Our ready-to-roll-out White Label Client area is the perfect solution, allowing studios such as Popiplay to showcase their slots easily and cost-effectively. Of course, they also have the option to automatically sync with the First Look Games platform, unlocking even more benefits.”