Slot supplier Pragmatic Play has launched its Sportsbook product, offering a sports betting and online casino solution to DAZN BET in Spain.
The move sees Pragmatic Play enter the sports betting vertical for the first time as it looks to become ‘the industry’s preferred supplier across all verticals’.
The newly launched solution will see DAZN BET leverage sports betting services provided by the slot studio, in addition to slots, live casino and virtual sports titles.
Gareth Crook, VP of Sports at Pragmatic Play, stated: “Pragmatic Play’s collaboration with DAZN BET is something we’ve been incredibly excited about since we announced our intention to power its disruptive sports betting market entry. We’re now seeing the fruits of our labour come to life for the first time.
“We are proud to be associated with this flagship brand and have no doubt that DAZN BET will establish itself as a leading operator in the country, powered by Pragmatic Play’s Sportsbook.”
The move builds on an existing partnership between the two firms, as DAZN BET has leveraged Pragmatic Play’s Player Account Management technology since the brand launched last year.
Simon Gatenby, CMO at DAZN BET, added: “Pragmatic Play has a reputation for technical and creative excellence, and we’re thrilled to be the first operator to utilise its Sportsbook offering.
“Working in tandem with Pragmatic Solutions, we’re confident that our customers in Spain will love the new platform, and that we’ll give them an unforgettable sports betting experience.”