Pragmatic Play expands Codere deal with Spain and Colombia launch

Igaming content provider Pragmatic Play has built on its partnership with Codere as the companies enter the Colombian and Spanish markets.

Igaming content provider Pragmatic Play has built on its partnership with Codere as the companies enter the Colombian and Spanish markets.

The integration will allow players in Spain and Colombia to gain access to Pragmatic Play’s full suite of content including titles such as Wolf Gold, Sweet Bonanza and Fruit Party 2.

“Our relationship with Codere has been strong in Mexico and we’re delighted to expand this further into the key regulated markets of Spain and Colombia,” commented Bhotesh Maheshwari, VP commercial strategy and operations at Pragmatic Play.

“Our products have been very well received by Codere customers and we look forward to enjoying this growing partnership.”

The development contributes to the strengthening of the existing relationship between the two groups, which currently sees the supplier providing games to Codere’s customers in Mexico.

Sarit Adania, casino product manager at Codere, added: “Pragmatic Play’s slot offering is already enjoyed by our players in Mexico and we’re thrilled to take their content live in two further major markets.

“It is an important step for us as our partnership grows and we look forward to bringing amazing gaming experiences to our Spanish and Mexican customers.”

The partnership marks commercial growth for Pragmatic Play, with the multi-product provider continuing to expand its footprint in regulated markets globally, including most recently signing a multi-product deal with Rahisibet, further expanding its presence in Africa.