Content provider Pragmatic Play has linked up with 32Red in an agreement which will see its proprietary and third-party slots offering live across the UK market.
Under the terms of the deal, the operator’s audience will gain access to Pragmatic Play’s portfolio of igaming content, including slot titles such as The Hand of Mida, Book of Kingdoms and Book of Tut.
“We are extremely excited to launch Pragmatic Play’s immersive content as we continue to expand our offering of games at 32Red,” said Adam Newnham, commercial operations manager at 32Red.
“We expect Pragmatic Play’s content to go down a treat with our audience and look forward to a successful collaboration moving forward.”
Pragmatic Play’s latest deal further expands the studio’s presence in Europe, following hot on the heels of a series of high-profile commercials with leading providers like Betway, Kindred Group and EGT Digital.
Bhotesh Maheshwari, vice president of commercial strategy and operations at Pragmatic Play, commented: “32Red is a key player in the UK market, so we are delighted to announce our partnership with the brand.
“Our portfolio offers operator partners a wide selection of cutting-edge games designed for players of all tastes, and we look forward to seeing where this relationship takes us.”
Currently producing up to five new slot titles a month, Pragmatic Play also delivers Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.