Pragmatic Play has secured a partnership with Betsson Group brand Jalla Casino, agreeing to supply the Sweden-facing casino platform with its branded Live Casino solution.
Through this collaboration, Pragmatic Play will use its proprietary Chroma technology that supports ‘bespoke customisation’ to allow Jalla to deliver Roulette games that use a ‘dedicated brand environment’ to its player base.
“Pragmatic Play is always looking to consolidate partnerships with leading operators,” commented Irina Cornides, Chief Operating Officer at Pragmatic Play.
“Our Chroma solution offers a unique, customisable product offering to online casinos, and we are thrilled to expand our Live Casino reach even further in Sweden with Betsson’s popular Jalla brand.”
With this deal, Pragmatic Play has continued its relationship with Betsson Group and its brands while adding to a busy start to the year for the supplier, following on from a recent deal to extend its outreach in Brazil via Jacare.bet made earlier this month.
Managing Director at Betsson Group Sweden, Mattias Wennerkvist, added: “This is truly an exciting collaboration for Jalla, which continues to grow and take market share in Sweden.
“This joint effort with Pragmatic Play allows us to offer a unique branded solution to our customers, all rolled out swiftly, immediately giving us a strong, engaging range of Roulette games.”
Elsewhere on the continent, Pragmatic Play has also focused on the Italian market since the turn of the year, forming an alliance with Betpoint to bolster its presence in the nation’s igaming space.