Pragmatic Play extends Bally’s deal with live casino content


Pragmatic Play has extended its content partnership with Bally’s Interactive to include the studio’s range of live casino content. 

Under the terms of the deal, the operator will host Pragmatic Play’s live casino titles in all available regions, enhancing the distribution of the supplier’s content across ‘several key markets’ with games like Sweet Bonanza CandyLand, Boom City and PowerUP Roulette. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, commented: “I can say from experience that Bally’s Interactive are a wonderfully creative and collaborative team who share our commitment to player entertainment and protection. I’m excited to continue strengthening our productive partnership together.  

“With Pragmatic Play’s leading Live Casino portfolio being made available to Bally’s in all their active markets, even more players across their brands will be able to enjoy our growing range of immersive game shows and premium table games.” 

As the digital arm of Bally’s Corporation, Bally’s Interactive will host live casino titles from Pragmatic Play in markets such as the UK and Spain, in which the operator boasts a range of online casino brands. 

Simon Field, Director of Live Casino Strategy and Development at Bally’s Interactive, said: “Pragmatic Play has some of the most instantly recognisable Live Casino games on the market and with such an expansive, thrilling portfolio, we couldn’t be happier to be able to provide its content to our players. 

“It has a reputation for innovative and boundary-pushing games that keep players engaged and excited, so we’re confident our customers will thoroughly enjoy these new arrivals!”