Broadway Gaming, operator of one of the largest UK bingo networks, is to offer customers online slots from leading supplier Pragmatic Play, after the two companies agreed a distribution deal.
Broadway will offer customers of its five bingo sites – including flagship brand Butlers Bingo – Pragmatic Play’s collection of slot games.
Bhotesh Maheshwari, VP of Commercial Strategy and Operations at Pragmatic Play, said: “Our bingo range is already live with Broadway Gaming and we’re delighted to take this agreement further, now including our slots portfolio as well.
“This deal is yet another example of our multi-product approach bearing fruit and we look forward to enjoying a long and prosperous relationship together.”
Games to be added include the award-winning Wolf Gold, hits such as Big Bass Bonanza and Chilli Heat, as well as newer releases such as Pyramid King. The Broadway brands will also offer Pragmatic Play mini-games in their website lobbies.
Broadway Gaming will also have access to the supplier’s Drops and Wins promotional tool, available through Pragmatic Play Enhance, as well as the Pragmatic Replay feature.
David Butler, CEO at Broadway Gaming, added: “We’ve already got a strong working relationship with Pragmatic Play after taking the supplier’s successful bingo offering, and it made sense for us to extend our product range to include slots.
“Taking such well-regarded content across our brands is important for us, and we can’t wait to see how our players react.”