Pragmatic Play has enhanced the reach of its live casino content across the UK after extending a partnership with William Hill.
Working under the 888 Holdings banner, William Hill has previously integrated Pragmatic Play’s roster of slot content into its online casino platform. Now, through this deal, the operator will host its range of roulette, blackjack and baccarat titles, amongst others.
Irina Cornides, Chief Operating Officer at Pragmatic Play, stated: “William Hill is a huge global brand that needs no introduction and we’re delighted to further expand our existing partnership to launch our complete live casino portfolio across the UK.
“From traditional titles to vertical-spanning hybrid products, we’re immensely proud to create exceptional experiences, and can’t wait to deliver these to William Hill customers.”
In addition to Pragmatic’s catalogue of table games, the studio’s range of game show products will also become available to UK-based William Hill players, with titles such as Sweet Bonanza CandyLand, Mega Wheel and the soon-to-be-released Vegas Ball Bonanza.
Richard Atkinson, Global Head of Live Casino at 888 Holdings, said: “Pragmatic Play’s Live dealer offering is well known throughout the industry for being forward-thinking and of the highest quality.
“We’ve worked closely together for six years and look forward to elevating our partnership further with the addition of Pragmatic Play’s live casino products as we both continue to grow.”