Push Gaming has signed a partnership with 888casino, which will see the B2B gaming supplier launch its titles via the casino brand.
Under the terms of the deal, 888casino will host an initial selection of Push Gaming’s slot titles including Jammin’ Jars, Jammin’ Jars 2, Razor Shark, Mystery Museum and Wild Swarm, with further launches planned for a later stage.
Commenting on the development, Fiona Hickey, head of sales at Push Gaming, said: “It’s another deal with another tier-one partner. We’re delighted that these are the types of agreements we’re signing – it’s testament to the quality of our content and our player-first approach in everything we do.
“888 is one of the world’s leading online betting and gaming companies and our partnership presents a fantastic opportunity to build on our recent successes, with our exposure in key markets significantly enhanced.”
Lauded as a “landmark agreement” for Push Gaming, the deal is set to “enhance the exposure” of its games across a range of global markets where 888casino maintains a presence, starting with the UK.
Moreover, the deal marks the latest ‘high-profile’ alliance for Push Gaming, having recently tied up with Betsson, while already counting among its partners the likes of Casumo, LeoVegas, Entain and The Rank Group.
“We are excited to be partnering with Push Gaming to strengthen our content offering as part of our product-leadership strategy,” added Talya Benyamini, VP B2C Casino at 888. “Push Gaming’s award-winning titles will add to our existing portfolio of casino games, helping us to deliver on our commitment of offering players an entertaining and varied gaming experience.
We look forward to working with Push Gaming in the coming months.”
The announcement comes on the back of a “hugely successful year” for Push Gaming, having picked up honours in the CasinoBeats Game Developer Awards and furthering its expansion ambitions across Europe with several new market entries prepared for the coming months.