RAW iGaming has hailed its latest expansion effort as ‘a big step forward’ after securing its Ontarian debut via a content partnership with BetMGM.
Initiating its first move in Ontario after gaining a provisional licence for the province last year, RAW iGaming will integrate a host of content into BetMGM’s Ontario-facing online casino platform.
BetMGM’s Ontario-based players will gain access to games that utilise the studio’s range of in-house developed mechanics, such as SuperSlice, Supertracks, SuperSymbols, Dynamic Ways and SuperStretch.
Tom Wood, CEO of RAW iGaming, commented: “This deal proves that paying attention to what players want really helps a market entry. We know that the more attractive our content is, the better we are, and we’re excited to see the results. Our thanks to BetMGM for supporting us and our innovations.”
Additionally, the operator will benefit from games using the supplier’s proprietary AI-supported VIBE gamification feature, said to allow in-game characters and symbols ‘more autonomy in what, where and when they interact with players’.
Oliver Bartlett, BetMGM’s Vice President of Gaming Product & Content, added: “BetMGM welcomes RAW iGaming to Ontario and expects its entertaining titles to be a great compliment to our award-winning online casino.”
William Lovqvist, Product and Account Manager at RAW iGaming, recently spoke to SlotBeats about the current state of multiplayer slots, and how suppliers need to always consider that “player behaviour is the backbone of game appeal”.