ReelPlay extends ‘highly valued’ aggregation deal with Light & Wonder

Business deal

ReelPlay has extended an agreement with Light & Wonder that will see the slot studio’s titles continue to gain visibility via the latter’s aggregation platform. 

Extending the deal for a further four years, Light & Wonder’s affiliated operators will continue to gain access to ReelPlay’s slot releases and offer them to their player bases. 

This will include an expected 12 annual slot titles, utilising ReelPlay’s proprietary mechanics such as Infinity Reels and 10K Ways in titles like 10,000 Wonders 10K Ways. 

“Light & Wonder has long been a highly valued partner to ReelPlay,” stated David Johnson, CEO at ReelPlay. “We are delighted to have signed this multi-year extension agreement, which will see our games continue to be delivered to leading casino operators all over the world through L&W’s wide-reaching aggregation platform.

“Light & Wonder provides ReelPlay with the distribution security to continue creating new and inspirational concepts alongside established and trusted proprietary IP such as 10K Ways and Infinity Reels. 

“ReelPlay games entertain for the long term and are enjoyed by players globally, driving revenues for key partners in regulated markets worldwide.”

ReelPlay also has plans to create games using variable RTPs, in order to accommodate ‘the increasing demands of the evolving online space’.

Steve Mayes, Digital Partnerships Director at Light & Wonder, added: “We have worked closely with ReelPlay for many years. They have established themselves as a flagship partner for Light and Wonder and we are excited to see their continued success. 

“This new deal secures exclusive access for our operator partners to some of the most innovative and interesting mechanics available on the market.”