Relax Gaming gains Danish growth with bet365 extension


Relax Gaming has gained increased visibility for its slot titles in the Danish igaming market after extending its partnership with bet365.

Denmark-based online casino players can now access Relax Gaming’s slot portfolio, including established titles such as Money Train 3, Iron Bank and Temple Tumble via bet365’s online casino platform. 

Nadiya Attard, Chief Commercial Officer at Relax Gaming, said: “We are delighted to extend our portfolio into Denmark and share our content in partnership with bet365. We believe this is another huge step in the right direction and look forward to working closely in the future.”

The latest deal between the two companies builds on an established partnership that has already seen Relax Gaming slot titles taken live via bet365 in Sweden and the Netherlands. 

A bet365 spokesperson said: “We’re thrilled to welcome Relax Gaming into our portfolio of innovative and cutting-edge gaming content partners in Denmark. With an extensive and diverse games offering, Relax is a great fit to suit the needs of our expanding games customer base.”

Although this move sees the supplier boost its European presence, Relax Gaming CPO Shelley Hannah recently spoke with SlotBeats about its foray into the US, expecting the company to “truly flourish”.