Relax Gaming has brought a “new stream of entertainment” to its operator partners after extending a partnership with slot streaming supplier Livespins.
Integrating Livespins’ social content into its aggregation platform, Relax Gaming has tapped into a growing desire for streaming products as its operator partners and their players gain access to ‘socially charged’ streaming experiences.
Through Relax’s aggregation platforms, affiliated operators can now integrate Livespins into their online casino lobbies, allowing players the ability to watch streamers, socialise in chat rooms and bet behind the streamer.
Michael Pedersen, Chief Commercial Officer at Livespins, stated: “Relax Gaming is one of the biggest content providers in the industry so to have it distribute Livespins to its partners makes this one of the most important agreements we have signed to date.
“This partnership drastically increases the reach of Livespins, allowing more operators than ever before to integrate our solution into their casino lobbies and leverage the huge demand for streaming content among players across the world.”
Building on an existing partnership, Relax had previously offered its proprietary slot titles to Livespins for its in-house streamers to play as they broadcast themselves streaming, in addition to third-party content from Relax’s aggregation services.
Shelley Hannah, CPO at Relax Gaming, added: “Partnering with Livespins has bolstered our offering and we’re excited to bring this new stream of entertainment to our operators and players.
“We’ve recognised significant growth in appetite for players to engage with streaming content in recent months and this agreement allows us to continue providing the latest and greatest online casino games, products and experiences via a single platform and integration.”
With this deal, Livespins continues to expand its product across the igaming industry, having recently formed an agreement to bolster the casino lobbies of Gamingtec’s operator partners.