Online casino and sportsbook operator Rivalry has expanded its online offering to include slot content tailored ‘for Millennials and Gen Z’.
The online casino’s Rivalry Slots platform will offer an initial 12 slot titles to players of Casino.exe, with the platform’s design inspired by early-2000s internet nostalgia showcasing slots such as 777 Strike, Twin Spin, Extra Chilli and 10,001 Nights.
“Rivalry’s entry into the casino segment last year has quickly grown into a meaningful source of player activity and revenue,” commented Steven Salz, Co-Founder and CEO at Rivalry.
“Slots are far-and-away one of the most popular online casino genres and will markedly complement our existing igaming offering in terms of both betting handle and player satisfaction.
“We’ve also maintained our high product standard by uniquely incorporating slots into our proprietary Casino.exe platform, which will allow us to continue scaling our igaming catalogue without compromising the premium experiences that users come to Rivalry for.”
Rivalry hopes that the launch of its slot-focused platform will bolster its online casino offering, which is said to have already generated C$57.5m in betting handle throughout Q2 2023.
“Our product philosophy is at its core about creating fundamentally entertaining experiences,” said David King, Director of Product Design at Rivalry.
“Rivalry Slots delivers that entertainment factor by wrapping an ordinary product in design nostalgia to not only be relevant to a young Millennial or Gen Z customer but also strategically differentiate our offering from the countless other online casinos players have to choose from.”