RubyPlay extends ‘highly successful’ PokerStars deal to Italy

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RubyPlay’s European expansion campaign continues as the slot studio extended an agreement with PokerStars to reach its Italian player base. 

While primarily offering online poker, the Flutter Entertainment brand also hosts a selection of online slot releases, with RubyPlay now gaining visibility on the operators Italian platform.

The deal will see proprietary RubyPlay slots taken live with PokerStars for a second time, after the supplier previously integrated Shake Shake Money Tree and Diamond Explosion 7s into the platform earlier this year. 

Now, the studio has revealed plans to create bespoke titles for the collaboration ‘in the near future’, set to be platformed by PokerStars once launched. 

Dr. Eyal Loz, Chief Product Officer at RubyPlay, commented: “We are proud to announce our expansion into the Italian market following a highly successful period with PokerStars. This strategic move marks our first direct integration in Italy, a key market with a dedicated player base eager to explore our diverse content.

“Our commitment to global growth in regulated markets continues as we look forward to introducing our titles in Italy, and soon in Romania and Spain, furthering our significant strides in the industry.”

The move comes shortly after RubyPlay gained Italian growth in an integration deal with NetBet, hosting titles on the latter’s Italy-facing online casino platform.