SBC Summit Rio to explore Brazil’s dynamic landscape

The inaugural edition of SBC Summit Rio will see 3,000 industry professionals with a keen interest in the Brazilian market convene at the Windsor Convention & Expo Center in Rio de Janeiro from March 5-7

SBC Summit Rio has answered the demands of the industry by being the first event to take place in Brazil in the wake of the region’s upcoming regulation. Serving as Brazil’s senior executive betting & gaming event, SBC Summit Rio will host key industry executives from both regional and international operators, alongside affiliates, suppliers, game studios, and representatives from regulators, media, sports teams and leagues. 

The event will act as the ideal hub for in-depth conversations around the burgeoning Brazilian market, discussing regulatory strategies, innovative technologies, and services, whilst also reflecting on Brazil’s journey to regulation and exploring future trends set to evolve the dynamic Brazilian landscape. 

Rasmus Sojmark, CEO and Founder of SBC, said: “Brazil has caught the attention of many in the industry as a dynamic and flourishing market that holds untold possibilities; we are truly honoured to be the first industry event to be held in Brazil since its regulation. With the regulated market still in its infancy,  SBC will serve as a pivotal platform for all members of the industry to come together to discuss forward-thinking strategies, forge meaningful partnerships and ultimately push the market forward.”

One of the standout features of the event will be the comprehensive conference agenda, which will take place over both core days of the summit. The conference will include four dedicated tracks across two stages and will encompass topics such as leadership, marketing & affiliation, integrity & compliance and innovation.

The first day of the conference (March 6) will feature an exclusive keynote presentation by footballing legend Ze Roberto. With significant contributions to teams like Real MadridBayern Munich, and the Brazilian National Team, the ‘High-Performance Strategy‘ keynote promises invaluable insights from one of football’s most iconic figures.

Day two (March 7) will start with a keynote featuring Hazenclever Lopes Cançado, President of the Rio de Janeiro State Lottery (LOTERJ), and Iuri Castro, a representative from the state-owned Brazilian financial services provider CAIXA. The ‘Ask Me Anything – Lottery Edition’ keynote, moderated by Ludovico Calvi, the Honorary President of the United Lotteries for Integrity in Sports (ULIS), will offer an interactive, audience-led format, giving the platform to the live audience to submit their questions concerning the Brazilian market to the expert speakers.

Overall, the conference agenda will lay host to 100 industry experts as they address key issues pertaining to the Brazilian market. Across the agenda, delegates can expect discussions encompassing the best strategies global operators can utilise for successful entry into the Brazilian market, the best practices for optimal CRM system implementation, optimal methods to successfully establish operator and media partnerships, successful localised marketing strategies and robust discussions on state and federal sports betting licenses. 

The event will also explore the delicate balance between innovation and regulation in shaping the customer experience, the rapidly evolving regulatory and compliance landscape in Brazil, how to incorporate technology that is true to a brand’s specific image and target audience and more. 

The exhibition floor will be home to over 70 global and regional exhibiting brands, showcasing the latest games, innovative technologies and services. Companies set to appear across the summit include well-known operators such as 1xBetBetWinner and EstrelaBet, influential affiliates like bwise Media and KeyAffiliates, innovative game studios such as SmartSoftWazdan and Pragmatic Play and suppliers such as BetConstructDigitainIGP and, alongside a host of service providers showcasing their latest products.

In addition to the conference agenda and exhibition floor, SBC Summit Rio will also host multiple daytime and evening networking events: : 

  • Invite-Only Poker Tournament sponsored by WA.Technology at the Windsor Barra Hotel (March 5)
  • SBC Summit Rio Opening Party at the Ilha Itanhangá sponsored by Pay4Fun(March 5)
  • SBC Resenha FC ‘Sports Team Meet-up’ at the Networking Bar (networking bar is sponsored by Pragmatic Play (A260)) (March 6) 
  • An Invite-only VIP C-Level Dinner Sponsored by WA.Technology held at theRestaurante Casa do Saulo Museu do Amanhã (March 6) 
  • Drink Reception sponsored by Wazdan, located at the Wazdan stand (A170)(March 6)
  • Official Networking Party at the Museu do Amanhã sponsored by AviatrixGIGPaybrokers and Pay4Fun (March 6)
  • Breakfast for Women in Gaming in Brazil at the VIP Networking Lounge (the lounge is sponsored by Openbet) sponsored by Clever Advertising and AMIG (F04) (March 7)
  • Happy Hour Sponsored by OpenBet located at the VIP Networking Lounge sponsored by Openbet (F04) (March 7) 
  • Official Closing Party at the Camarote Praia sponsored by Xtremepush (March 7)


For groups of three or more, you can purchase the ‘Group Pass Ticket’ gaining you access to all three days of SBC Summit Rio for the discounted price of R$2500 per person.