First Look Games has extended its collaboration with tier one developer Scientific Games, making the provider’s 458 most prominent slots now available on its Demo Game Server (DGS).
First Look Games, which directly connects game studios with online gambling affiliates, launched its DGS last year, allowing affiliates to offer free to play versions of a provider’s slots while remaining compliant with the Gambling Commission’s rules and regulations.
Furthermore, the DGS includes ID verification technology from 1account, allowing the user to access the free to play game.
Dylan Slaney, SVP gaming, at Scientific Games Digital, stated: “We are delighted to build on our existing partnership with First Look Games to provide affiliates with the option to offer free to play versions of our games to their readers, driving awareness of and engagement with our slots, whilst elevating the high compliance standards we hold as a business.
“The role of affiliates is extremely important, to provide players with the information and insight they are seeking about our games and now they can also allow them to play for free and explore what they are looking for from particular games before heading to a casino to play for real.”
Described as a ‘major coup’ for First Look Games, with the developer’s full suite of slots also added to its Game Library, affiliates can also download assets, such as logos, images and videos, as well as key information for all of the provider’s titles.
As a result, affiliates create engaging and informative content such as game reviews and comparisons and publish them to their readers alongside the correct logos and images.
“We are thrilled to have extended our partnership with Scientific Games and for the provider’s full suite of slots to now be available to affiliates via our Demo Game Server,” commented Tom Galanis, founder of First Look Games.
“Freeplay games are a powerful engagement and conversion tool for affiliates and to be able to offer games from one of the biggest providers in the business will significantly help publishers capture reader interest and drive first-time depositors.”
First Look Games also allows developers to push notifications about network promotions, bonus campaigns and operator partnerships to affiliate members, further increasing potential exposure for their games and brands.