Online casino platform provider SkillOnNet has launched a brand new player feature, Hot or Cold, debuting this week at PlayOJO before being rolled out network-wide.
The Hold or Cold feature gives players the chance to see which games are on winning and losing streaks, allowing them to decide which titles they wish to play based on how the game has been paid out over the previous hour. Games that are Hot appear with a flaming red icon, while Cold games appear with a blue ice icon.
“Hot or Cold is another great innovation from the team and we are thrilled to be launching it at our flagship PlayOJO brand. Players no longer have to rely on intuition alone to see if a game has been paying out or not,” commented Michael Golembo, from SkillOnNet.
“PlayOJO are supporting the launch of Hot or Cold with a major marketing campaign in the UK before we roll out the feature across the SkillOnNet network. It is this commitment to innovation and marketing that makes us a leading online casino platform partner in the world.”
Developed in-house by SkillOnNet with the aim of driving player engagement and increasing retention, the feature plays on the land-based casino experience where players
have superstitions about whether a slot machine or table has already paid out big or is about to.
The launch at PlayOJO is being supported by a ‘major’ advertising campaign across television, digital and social media, with the TV ad campaign already launched in the UK.
Following the launch of Hot or Cold at PlayOJO, SkillOnNet is set to make the feature available to all casinos on its network, such as Slingo, SpinGenie, GentingCasino, ZebraWins, Metal Casino, MegaCasino and EU Casino with TV campaigns being launched soon by BacanaPlay in Portugal and PlayUZU in Spain.