Soft2Bet lauds gamification strategy heading into 2024


Reflecting on ‘significant growth’ in 2023, Soft2Bet has predicted that the use of AI will continue to grow in the new year while outlining a motivation to expand its reach “across the globe”. . 

During a year that saw the firm leverage a new gamification strategy, it enjoyed an exponential increase in GGR in Denmark and Sweden by more than 65%. 

Fuelling the growth was the company’s gamification strategy as it also saw deposit amounts elevate by more than 50%, while its average revenue per user grew by more than 70%. 

Martin Collins, CBDO at Soft2Bet, commented: “For 2024, we look forward to furthering our innovation and motivational engineering offerings while expanding our reach across the globe. 

“The next year will be a pivotal one both for our company and the igaming industry more broadly. We focused on driving these exciting new trends as we continue to disrupt and drive the industry forward.” 

Looking to continue momentum, the group has also revealed that gamification will play a central role in its offering and approach to growth 2024. 

It comes as the platform provider has outlined four key predictions for the industry in 2024, the first of which is that mobile gaming will become even more prevalent in global markets. 

The group underlined the vital nature of operators “staying ahead of the curve” on online casino products and markets as innovation drives global evolution.

Following on from innovation, Soft2Bet foresees an increased usage of AI this year. While 2023 was arguably the year that AI made it mainstream, the emerging technology will be increasingly used in the igaming industry. Particularly, Soft2Bet sees AI being used to more efficiently analyse data on customer preferences and, in turn, to improve gamification offerings. 

It will also be a significant period in terms of user experience and user interface as the group predicted that operators will need to tap into the latest innovations in order to maximise engagement. 

To conclude, the firm reiterated its commitment to responsible gaming for 2024, noting it will introduce “more innovative, proactive, and user-friendly responsible gaming tools and solutions”.