SOFTSWISS is assisting operators with their campaigns with the launch of two new tournament features for its Game Aggregator: the Tournaments Report and Instant Tournaments.
Instant Tournaments will open the door for SOFTSWISS’ partnered operators to offer ‘a new mechanic where players race to hit a target multiplier instead of collecting points over time’ with the winner being the first to reach it.
Through the feature, a target multiplier and the number of winners are set by the operator, with a live progress ruler and consolation prizes options. The feature automatically closes once all the winning spots have been taken.
Tournaments Report consolidates key metrics into a single view, allowing operators to ‘compare campaigns, understand player behaviour and adjust strategies without switching between tools’.
This feature from the iGaming solutions provider includes tools such as campaign planning, format comparison, market analysis, as well as game and provider performance, so that its partnered operators can optimise their services quickly and speed up the campaign management process.
Khoren Ispiryan, Senior Business Development Manager at SOFTSWISS, commented: “Tournaments are one of the strongest engagement tools we offer, but running them well means knowing exactly what each campaign delivers.
“In our Tournaments Report feature, we focused on complete performance visibility. Teams can quickly see which tournament formats actually drive engagement and revenue to use that insight right away.”
Earlier this month, SOFTSWISS launched Motion, a ‘no-code workflow automation tool’ which is part of its casino platform and can help reduce the need for technical resources by enabling operators to automate aspects such as bonus issuance, segmentation and player tagging.
SOFTSWISS Head of Sales for its Casino Platform, Suren Vardanyan, noted: “Motion addresses a common operational constraint for operators – the dependency on technical resources for everyday CRM execution.
“By enabling teams to define and run player logic directly within the platform, it removes delays and manual steps. This allows CRM and retention teams to focus on strategy and player engagement, while supporting a shift toward more autonomous, where business teams can act faster and rely less on technical mediation.”
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