SOFTSWISS has enhanced its Game Aggregator solution by bolstering the number of rewards operators can offer via the Tournament Tool.
Operators that utilise the Game Aggregator system in partnership with SOFTSWISS will now be able to offer players much more than cash prizes, with free spins, luxury cars, trips to Las Vegas, mobile devices, branded merchandise and more able to be claimed by tournament winners.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, stated: “We have recently reached the milestone of 23,500 games in our portfolio, making the SOFTSWISS Game Aggregator the largest content hub on the market.
“We are now more committed than ever to offering our clients a growing range of engagement tools, enabling them to utilise our vast game selection most effectively.”
Online casino brands will benefit from being able to design tournaments that tailor to specific players, such as VIPs and high rollers, by offering prizes that match their demographic as well as seasonal aspects.
For example, VIP players who win tournaments in the summer could claim a luxury cabriolet while a tournament for players with smaller stakes could offer free spins or branded merchandise.
Tournament configurations will be managed by operators through the Tournament Tool’s back office. Meanwhile, players will find all relevant information, including available prizes and leaderboards, displayed on the operator’s casino platform.
Kaminskaya added: “Our approach is always research and data-driven, and we recognise that different player groups require distinct mechanics, rewards, and strategies. That’s why we encourage our clients to adopt a data-driven approach and provide them with all the necessary tools to implement customised engagement campaigns. Adding non-monetary prizes to the tournaments is one of these steps.”
SOFTSWISS revealed last month that its Game Aggregator had achieved a healthy second quarter of 2024, as it now has more than 23,500 titles in its collection to mark a 46% uptick year-over-year.