Spinomenal: 32Red deal furthers ‘long-term success’ in UK

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Spinomenal’s slot content is set to reach more players in the UK after the studio inked a content partnership with 32Red

Under the terms of the agreement, Spinomenal has offered a selection of titles to the Kindred-owned operator. 

The slot provider has leveraged its aggregation partnership with Light & Wonder to facilitate the integration, with the titles delivered via the latter’s OpenGaming platform. 

Adam Newnham, Commercial Operations Manager at Kindred Group, stated: “Our mission is to give 32Red players the very best casino experiences on the market and Spinomenal’s games portfolio will be a welcome addition to our offering.”

32Red’s player base will benefit from the collaboration by gaining access to Spinomenal slots such as Athena’s Glory, Poseidon’s Rising, Majestic King and Demi Gods 2.

Lior Shvartz, CEO for Spinomenal, added: “32Red has had long-term success in the UK market and we’re very happy to partner with such a prominent operator. We look forward to 32Red players enjoying our suite of titles.”

The deal adds to a busy period of online casino expansion for Kindred’s 32Red brand, having recently strengthened its lobby by gaining content from Peter & Sons

On that recent deal, Adam Newnham, Commercial Operations Manager at Kindred, said: “Peter & Sons is an extremely exciting studio who are not afraid to push the boundaries and experiment with strikingly original, even avant garde ideas. 

“The result is that each game is a work of art, and we can’t wait for our players to experience them at 32Red.”