Betsul and Vibra Gaming have joined forces to release lottery product Scratch-a-lot in the Brazilian market in an aim to “disrupt the lottery sector” and provide “further funds to good causes”.
With Vibra Gaming having achieved its GLI 14 standard certification, the “innovative” instant lottery’s concept is said to be based on the lottery vertical created by the Brazilian federal government and granted to the private sector in 2019.
The product aims to “make scratch cards more interactive” with “the advancement of new technologies”.
“After an extensive period of market research and product development, we were privileged to be able to cooperate with one of our main customers, Betsul, and bring a unique product to the lottery market,” noted Ramiro Atucha, CEO of Vibra Gaming.
“We are confident this launch will not only be different from anything we have ever done, but also potentially the most successful in our history.”
Said to be “a completely new approach” to the instant lottery vertical with the potential to “revolutionise the market, opening a new window of opportunity for both game developers and lottery operators”, all the technology developed fits within the international standard for instant lottery certification GLI 14 – Finite Scratch Ticket and Pull-Tab Systems.
Karen Sierra-Hughes, Vice President Latin America & Caribbean at GLI, added: “We take great pride in working with the Vibra Gaming team for several years, and we admire their creativity, professionalism, and dedication.
“We celebrate that a Latin American company such as Vibra Gaming is thriving with continuous new developments. In this case, supporting our lottery industry that is aiming to modernise their operations to generate more revenue for social causes.
“This is precisely one of the purposes of the GLI Standards; to promote innovation while maintaining the integrity, security and fairness of the game.”
Betsul’s sports betting site includes a “Gambling for Change” initiative that allocates a percentage of its profits from collected bets placed on its site which are then distributed to “worthy causes and social institutions” at no additional cost for players.
“Lotteries in Brazil, and around the world, have needed to reinvent themselves for a long time,” concluded Atucha. “The regulatory period Brazil is undergoing is unique, both at federal and state levels and there could not be a better time to bring a product to market with the potential this has.
“We hope the instant Scratch-a-lot lottery will be operated in Brazil with best practice, and that, as a public service (of lotteries), this innovative product will provide the state with funds it can invest in the social sector, as set out in the Federal Constitution of the country and for the good of the Brazilian population.”