Yggdrasil broadens European reach with BoyleSports partnership

Igaming publisher Yggdrasil has further broadened its market reach in Europe via a multi-territory distribution partnership with BoyleSports.

Through the deal, Yggdrasil will supply its popular titles from its slots portfolio to BoyleSports customers across the UK and Ireland.

Games included in the agreement are the Vikings series and Valley of the Gods, as well as titles featuring Yggdrasil’s game engagement mechanics such as Raptor DoubleMax and Dragon Blox GigaBlox.

Andrew Pegler, Chief Commercial Operations Officer at Yggdrasil, stated: “We’re thrilled to partner with BoyleSports, an incredibly well-known brand across the UK and other regulated markets.

“We want to join forces with established, forward-looking brands and BoyleSports is another strong collaboration for us.”

In 2023, Yggdrasil is celebrating its 10th anniversary and has further plans to boost its portfolio and geographical reach as part of its growth strategy.

Meanwhile, with both retail and online offerings, BoyleSports has been an established operator in the UK and Ireland for more than 40 years.

“Yggdrasil has a proud history of creating cutting-edge, fan-favourite slots and we’re delighted to take its leading content live,” noted Steve Payne, Gaming Director at BoyleSports.

“We know our customers will enjoy this fantastic portfolio, and look forward to working with Yggdrasil for the foreseeable future.”