Playson has signed a content integration deal with Swiss Casinos, marking its entry into the Switzerland market.
Bolstering its market presence, the development will see the Swiss-based operator’s players gain access to the casino software developer’s titles such as Diamond Fortunator: Hold and Win, Buffalo Power Megaways, and Joker’s Coins: Hold and Win.
Blanka Homor, sales director at Playson, said: “We’re delighted to have agreed this deal with Swiss Casinos and make our market entry into Switzerland, which is a promising and vibrant market.
“As an industry leading company, entering new markets is crucial as it sees us grow our reach and audience. We can’t wait to see what the Swiss market has in store for us.”
Lauded as “one of the biggest online operators” within the country’s regulated market, Swiss Casinos’ deal with Playson is said to enable the company to attract a wider range of slot fans via the supplier’s igaming offerings.
“Having Playson’s content on our online platform is extremely exciting, as we’re gaining one of the best games collections within the igaming industry,” added Patrick Mastai, managing director at Swiss Casinos.
“We look forward to working with them and hope to build a long and prosperous professional relationship.”
The partnership with Swiss Casino follows on from Playson’s completion of an International Standard Organization audit as well as having positioned itself for entry into Switzerland last month. The ISO completion allowed Playson to start integrating games with operator partners as it continues to strengthen its foothold across the European market.