Online games supplier iSoftBet has formed an alliance with MegaRush Casino which will see the new casino integrate the content aggregator’s flagship Game Aggregation Platform (GAP).
As part of the deal, MegaRush will gain access to more than 8,000 slots and table games from more than 65 providers, whilst also taking iSoftBet’s 150+ proprietary titles including its growing library of high-quality Megaways and Hold & Win products.
Since its launch, iSoftBet’s GAP platform has added a number of partners to the programme which has been ‘a key driver’ in the company’s commercial growth over the last 12 months, with the addition of more than 1,800 new games in 2020 and the inclusion of further global suppliers with the likes of Eyecon And Tech4Bet.
The firm also launched its new manifesto at the end of February which has been dubbed a vision to create ‘amazing gaming experiences’ and a mission to deliver products that ‘inspire, innovate and entertain’.
Lars Kollind, head of business development at iSoftBet, announced: “We’re very pleased to take our GAP offering live with MegaRush, which is one of the most exciting new entrants to the market.
“As a mobile-first casino, MegaRush aligns with our values of working with like-minded forward-thinking, dynamic brands and we’re looking forward to growing the relationship.”
Having launched in October 2020, MegaRush provides a mobile-first offering across a range of slots, scratchcards, live casino and instant win games.
As part of the tie-up, the brand will benefit from the platform that has driven 96% more active players in 2020 than in 2019 for iSoftBet’s network of 162 global licensees.
“As a new casino, integrating strong content is vital to growing our fan base and expanding our operations, so we’re delighted to be able to take on the significant scale of iSoftBet’s GAP offering,” added Tom Orton, director of gaming at MegaRush.
“With premium content for players of all tastes, we can’t wait to use the portfolio to its fullest extent and impress our customers who will love the amazing experiences iSoftBet’s games provide.”