‘Respect, curiosity and passion’ part of iSoftBet’s new brand manifesto

Content supplier iSoftBet has rolled out its new brand manifesto with three new values; Respect, Curiosity and Passion. 

Labelled as a vision to create ‘amazing gaming experiences’ and a mission to deliver products that ‘inspire, innovate and entertain’, the online games supplier and content aggregator has also outlined its new company values focusing on respect, passion and curiosity, all bound by its new mantra ‘Serious Fun’.

Nir Elbaz, CEO of iSoftBet, said: “Our new brand identity and mantra of ‘Serious Fun’ reflects our company ethos of a relentless drive to ensure we deliver our partners and our people with fun experiences in a professional way.

“We have an outstanding company culture at iSoftBet and have taken this opportunity to further strengthen our approach and market positioning to ensure continued success, growth and sustainability.”

iSoftBet’s new strategy is, according to the content supplier, in line with company growth that has been driven by the introduction of game intellectual property, proprietary mechanics and platform features alongside advances in game and platform development.