BetConstruct AI has confirmed the appointment of Lena Yasir as its new Chief Executive Officer.
BetConstruct AI said that she will be tasked with leading the company’s innovation roadmap and strengthening partnerships with the wider industry, and noted her ‘direct leadership style’ and ‘sharp understanding of operator needs’.
On her new role, Yasir said: “BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time.”
BetConstructAI hailed the experience of Yasir, who has held senior positions at the likes of Play’n Go, Evolution and, most recently, Pragmatic Play, where she held the position of Chief Commercial Officer.
Yasir entered the gaming industry in 2008, spending five years as an Account Manager at Ongame Network before spending almost three years as a Key Account Manager at Evolution Gaming.
She then moved on to becoming Head of Commercial at Play’n Go, before joining Pragmatic Play.