SBC and African Americans in Gaming have agreed a deal that sees the organisation become a strategic partner of the leading sports betting and igaming event in North America.
The partnership comes ahead of the SBC Summit North America 2022, taking place at Meadowlands Exposition Center, New Jersey, July 12-14.
The African Americans in Gaming act as a professional support organisation for African Americans throughout the gaming industry and welcomes operators, suppliers, legislators, board members, and other industry professionals.
The organisation’s focus lies on advancing the ownership, employment, governance, and regulatory impact of African American interests. Alex Dixon, CEO & President of Q Casino and Co-Chair of the organisation, has also made it his mission to coach and mentor future executives to ensure more diversity in the industry.
The new strategic partner will throw the ‘African Americans in Gaming’ networking event during the leading sports betting and igaming tradeshow next month. Better Collective, a digital sports media group and a prominent affiliate in US and European markets, will sponsor and host the event at Booth 223 on Thursday, July 14, at 2PM.
The partnership with the African Americans in Gaming will help SBC drive awareness of its busy schedule of industry events. From its side, SBC will give the organisation a platform to share insights on making the sports betting and online casino industry more diverse.
Alex Dixon, Co-Chair of African Americans in Gaming, explained: “My goal at SBC Summit North America is to have some friendly discussions with industry stakeholders on the value of the African American consumer, who is currently massively overlooked by the industry.
“I believe the industry needs to start working on acquiring data that will help them realise the true potential of this customer segment and optimise their strategies accordingly to maximise their revenues. The problem is – nobody has this data. This is something that needs to change. I am confident SBC will help us share our message.”
Cristian Robalino, VP of Marketing, Americas, at SBC, added: “It is essential for SBC to ensure that our events encourage discussions on inclusivity. Making the industry more diverse and examining the value of the African American consumer can be instrumental for the future success of the companies operating in the United States.”
The SBC Summit North America will allow access to the industry’s most innovative products and expose its visitors to two full days of thought-provoking content. The conference will host multiple panel discussions outlining the state of the industry in North America, the challenges faced, and the issues surrounding the legalisation of sports betting and online casino gaming in the region.
You can purchase your ticket to SBC Summit North America 2022 by visiting the official website.