Amusnet’s LatAm Business Development Officer Georgi Izov explains how the supplier is navigating market-specific content, compliance, and Brazil’s upcoming regulated launch.
In what markets is Amusnet live and what partners do you currently work with in Latin America?
Amusnet has solidified its presence in several key Latin American markets, including Colombia, Mexico, Argentina, Brazil and Peru, where we work with leading operators who share our vision of delivering innovative and high-quality gaming experiences. Through strategic alliances, we have successfully adapted and distributed titles that resonate with player preferences in these markets, reinforcing our localisation strategy in the region.
How do you approach the Latin American market in terms of content? Which types of games work best in that market and how do you ensure that Amusnet titles are optimised for that audience?
We focus on an in-depth localisation process for each country, ensuring that our games’ themes, mechanics, and aesthetics align with local expectations. Traditional casino-themed games like slots and roulette are widely accepted, but we are also developing exclusive content for LatAm, adapting symbols, characters, and mechanics that appeal to the regional player.
Regulation is constantly changing in Latin America, so how do you remain compliant in regard to the technical aspects of your games?
To ensure compliance with local regulations in a constantly changing environment, we maintain a dedicated team of legal and compliance experts to monitor regulations in each country. We continuously update our systems and processes to meet the required standards and technical requirements, including the certification and approval of our games in the jurisdictions where necessary. Our flexible technical infrastructure allows us to quickly adapt to new regulatory requirements and ensure the smooth operation of our titles across the region.
Brazil is the most hotly anticipated market in the world right now, as all roads lead to the regulated market launch in January. What are Amusnet’s plans for Brazil, and how will you ensure your titles are not only live in Brazil but also popular with players?
We are looking forward to the upcoming launch of the regulated gambling market in Brazil, where we plan to release a range of games specifically adapted to Brazilian players. We are committed to localising our product, including the use of themes, colours, and mechanics that connect with Brazilian culture. Our goal is to ensure that our games are not only available but also have a strong impact and popularity among Brazilian players.
What type of research have you done in the Brazil market in terms of what types of games are popular with players in Brazil? For example, are there certain mechanics that players are most interested in?
We have conducted extensive research in Brazil to identify the game mechanics and themes that most appeal to Brazilian players. In addition to our research efforts, we have a highly experienced Country Manager based in Brazil, who brings both a deep understanding of the industry and a thorough knowledge of Brazilian culture and market specifics. With his expertise, we continuously analyse local player preferences, including emerging trends. This combination of insights allows us to customise and create gaming experiences that truly resonate with Brazilian players, driving engagement, satisfaction, and a strong presence in this dynamic market.
What can readers expect from Amusnet in the coming months as you continue to pursue the LatAm opportunities? Are there any more partnerships/licenses in the pipeline?
Amusnet is undergoing a significant expansion in the LatAm market, with the launch of new titles tailored to each country and the consolidation of new strategic alliances in the region. Our goal is to expand our presence in emerging markets and establish key partnerships in countries from this region. Additionally, we have exciting new online slots coming for release in these markets in 2025 on the roadmap, allowing us to enhance our offerings and expand our portfolio.
