Igaming operator BetMGM’s partnership with the Detroit Lions has expanded as the former releases its new slot title Lions Deluxe.
Following its previous link-up in 2020, Lions Deluxe continues BetMGM’s long-standing collaboration with Everi Digital, with the game featuring a classic three-reel virtual slot machine with a built-in nudge feature to provide the potential for players to win more spins or one of the four separate jackpot prizes.
Oliver Bartlett, Director of Gaming at BetMGM, explained: “We are thrilled to continue to expand our relationship with the Detroit Lions as we bring another great title to our list of Lions branded games.
“BetMGM continues to set the standard for casino games in the state of Michigan and we are excited to continue to develop great games for players in the state.”
As aforementioned, this latest collaboration between BetMGM and the Detroit Lions comes after the former was named the Lions’ first official sports betting partner in September 2020. The deal included co-branded assets on team broadcast programming, digital marketing assets, as well as in-stadium promotions and signage.
David Lucchese, Executive Vice President of Sales, Marketing, and Digital for Everi, noted: “Our partnership with top-tier igaming operator BetMGM has enabled the delivery of high-performing content across North America.
The Lions Deluxe slot game reinforces our commitment to providing award-winning gaming content to online players in Michigan, including our progressive jackpots which are featured in this exclusive Detroit Lions game.
“This new progressive game also adds to our digital catalogue of over 50 distinct titles, all housed and delivered via our proprietary Spark Remote Game Server.”