Inbound BGaming CCO Ulf Norder aims to ‘shape the future’ of gambling

Ulf Norder has been appointed as BGaming’s newest Chief Commercial Officer in a bid to help the provider achieve “a high quality games portfolio and best possible player experience”.

Revealing a desire to help “shape the future of the gambling industry”, Border will be in charge of overseeing all commercial strategies for the supplier, expanding its global reach and aiming to continue driving success in local markets.

Marina Ostrovtsova, CEO of BGaming, noted: “We are delighted to welcome a highly experienced CCO like Ulf to the BGaming team.

“We will benefit from his expertise as we continue growing our business and expanding our reach globally. Asia will be a big focus, utilising Ulf’s experience there, but so too will regulated markets like Greece, Bulgaria, Georgia, Slovakia, and Spain.”

Norder brings a wealth of experience to the role from over two decades in the industry, working in sales for a number of igaming companies such as Evolution, Tain, NYX and SG Digital. 

Prior to joining BGaming as its Chief Commercial Officer, Norder held the same role at QTech Games, where he oversaw expansion across Asia and into new markets.

“I am excited to apply my knowledge and experience to BGaming. Our priority will be to establish trust and foster strong relationships with the company’s partners,” Norder added.

“Our goal is to introduce the necessary tools to increase consumer interest, strengthen player retention for businesses, and continue to shape the future of the gambling industry.”