Relax Gaming signs Studio 12 as latest Powered by Relax partner

Business deal

Relax Gaming has announced the latest addition to its Powered by Relax aggregation platform, signing a deal with Bulgaria-based supplier Studio 21 Live Gaming.

Through this deal, Studio 21’s range of live casino content will become available to Relax’s network of Powered by Relax-affiliated operators, with the supplier offering ‘unique games, market-specific live game shows, bespoke studio sets and customisable side bets’.

Shelley Hannah, Director of Casino Products at Relax Gaming, said: “We are constantly striving to enhance our portfolio with varied quality content and this deal with Studio 21 further strengthens our offering.

“This supplier brings creativity, product flexibility and much-needed attention to the specific needs of each operator in the live casino market and we are certain the partnership will prove fruitful in the months and years to come.”

Producing its content out of a ‘state-of-the-art’ studio and broadcast facility in Sofia, Bulgaria, Studio 21 will hope that this partnership extends the reach of its proprietary casino content in regulated markets worldwide. 

Christopher Haller, President at Studio 21 Live Gaming, added: “Completing a deal with Relax is a huge milestone for Studio 21 and is a testament to our ability to provide the kind of customised content that operators desperately want to help differentiate their product offerings in a crowded live gaming marketplace.

“Partnering with the preeminent online aggregation brand in the industry allows us to widely and efficiently distribute our content to a vast array of operators and markets.”

Securing this partnership confirms Studio 21 as the latest supplier to access Relax’s network of global operators, following a recent deal with Galaxysys formed earlier in the year.