BGaming has extended the reach of its content portfolio through a partnership with global iGaming operator Entain.
Entain will roll out BGaming’s full portfolio of games to its players, with content available via its brands in Brazil, Greece, Italy, Portugal and Spain.
Additional markets will be included in the content partnership in the near future, according to the two parties.
Olga Levshina, Chief Commercial Officer at BGaming, stated: “This deal marks a significant moment for BGaming as we look to establish our position in several major markets globally.
“Entain is one of the biggest and most respected names in the business, and by having our products widely available across its platforms, we can ensure our games get the attention they deserve.”
The deal will see BGaming’s titles from its casual, entertainment and classic categories included on the Entain platforms in the respective markets listed.
Obdulio Bacarese, Global Gaming Director at Entain, added: “We have secured our position as one of the biggest operators in iGaming by ensuring we always have the best possible games and content available for our players.
“BGaming is an exciting and innovative studio that will help us strengthen our offering across several key markets, and we look forward to seeing how our players react to their games.”
Entain eyes up UK market share
Another key market for Entain is the UK, where the operator is optimistic it can increase its market share despite the recent remote gaming duty hike.
Chief Executive Officer Stella David recently told investors during the operator’s Q1 earnings call that it’s ‘too early to say’ what impact the duty increase will have, but the operator believes further market share is up for grabs.
David said: “Certainly in gaming, if you look at the market, there is a long tail of tier two and tier three operators all having very small percentage shares of the market, so within the regulated sector, we definitely see there’s an opportunity to continue to build on that share gain.
“We will see over time just how much of an impact that the black market has on the overall growth of the regulated sector.”