Bragg Gaming has formed an alliance with First Look Games in a bid to bolster its affiliate offering and B2C game distribution.
Through this agreement, the igaming supplier will distribute game information and assets using First Look’s network of over 2,000 affiliate operators. Bragg Gaming will hope to gain B2C traction and visibility for both in-house and third-party studios, including Atomic Slot Lab and Indigo Magic.
Niklas Mravlje, Director of Product Marketing at Bragg Gaming, stated: “This is an important step for Bragg Studios and for our studio partners from the Powered by Bragg range, allowing us to ramp up the visibility of our rapidly expanding games portfolio to an even bigger audience.
“Competition for player attention is incredibly fierce among studios, and First Look Games will help us to be heard above the noise being made by our rivals and to drive awareness of the Bragg name, our collection of studios and the thrilling titles that we produce.”
Additionally, this alliance will also allow select Bragg partners to gain access to over 800 of First Look’s approved affiliates and publishers around the world.
Bragg can now showcase game sheets, logos, images, videos and demo games for each of its slot releases on First Look Games’ dedicated library, which can then be downloaded by approved affiliates either individually or in bulk.
First Look affiliates can then use the game assets to create informed game reviews as well as other traffic-generating content about Bragg Gaming and its partnered studios. These affiliates are suggested to have a combined global audience of over 20 million players, extending Bragg Gaming’s outreach worldwide.
Tom Galanis, Founder of First Look Games, added: “Bragg Gaming is a major igaming content provider, and we’re thrilled to be helping to ramp up the promotion of games developed on its RGS via our network.
“Affiliates present a massive opportunity for studios to drive awareness of their titles among huge audiences of engaged online casino players around the world. First Look Games does much of the heavy lifting, allowing the likes of Bragg to engage this significant audience easily and cost-effectively.”