EveryMatrix’s content aggregation division, SlotMatrix, has extended a partnership with slot streaming service Livespins.
The latest deal sees SlotMatrix titles become available inside Livespins’ game lobby allowing streamers to use its aggregated and in-house content when going live to viewers.
Included in SlotMatrix’s content offering, Livespins viewers will be able to watch their favourite streamers play in-house supplier Armadillo Studios’ slot releases, including Aladdin’s Rollover Respins, Fairy Fantasy Exotic Wilds, Wild Willy’s Gold Rush and Hot Hot Honey.
Michael Pedersen, Chief Commercial Officer at Livespins, stated: “The big-name provider partnerships just keep on coming. We are thrilled to welcome SlotMatrix to Livespins and for its games content to reach and engage an entirely new audience of players via our award-winning platform.
“SlotMatrix is looking to leverage our audience of highly engaged players, many of which fall into the Millennial and Generation Z demographics, and drive awareness of its titles in a new way.
“That we can facilitate this while strengthening our content offering with proven, player favourite slots make this a win-win for both parties.”
Additionally, Livespins streamers can load up their streams to play branded slot title The Lioness, featuring UFC fighter Amanda Nunes, alongside titles curated from SlotMatrix’s affiliates.
Livespins allows viewers to play along with whichever streamer they are watching, backing their bets by placing similar wagers of their own. Streamers also use the platform to ‘unbox’ slot releases, guiding viewers through new releases, their gameplay and bonus features.
Razvan Haiduc, CEO, Games, SlotMatrix, added: “Joining forces with Livespins allows us to connect directly with new audiences in a way that is authentic and engaging.
“This is ground-breaking when it comes to how slots are delivered to and experienced by players, and we are delighted to have joined Livespins for what will be an exhilarating ride.”