Fremont Street Experience & Aristocrat sign ‘first-of-its-kind’ deal

Aristocrat Gaming has entered a “first-of-its-kind” partnership with the Fremont Street Experience in downtown Las Vegas.

Aristocrat Gaming has entered a “first-of-its-kind” partnership with the Fremont Street Experience, the six-block entertainment district located in downtown Las Vegas.

The deal will see Aristocrat become the world’s first slot manufacturer to create an invitation to play on the world’s largest single video screen – the 136,000-square foot canopy over the Fremont Street Experience.

“At Aristocrat, we go big for our customers and with invitations to play,” said Tommy O’Brien, President of Aristocrat Americas and EMEA. “We bring the biggest brands, the best games, and the best cabinets together to create memorable gaming experiences unlike anything else in the industry. 

“Now, we are bringing our most popular games to this larger-than-life format, and what better way to continue to tell that story than with the Fremont Street Experience.”

Debuted with a video on the canopy’s screens in Las Vegas, the show is said to highlight Aristocrat’s biggest “fan-favourite” game themes and characters, “entertaining players from the screen to the gaming floor” and “taking full advantage” of the canopy’s 1,500-foot length.

All Aristocrat canopy videos will end with an invitation to play the games at any of the eight hotel-casinos that offer direct pedestrian access, including Binion’s, California, Circa, the D, Four Queens, Fremont, Golden Gate and Golden Nugget.

Fremont Street Experience President & Chief Executive Officer, Andrew Simon, added: “We are proud that industry leader Aristocrat chose the world-class Viva Vision screen to share their messaging in a unique and one-of-a-kind environment. 

“Top brands are recognising the reach of Fremont Street Experience as we attract over 24 million annual visitors. 

“This groundbreaking collaboration between Fremont Street Experience and Aristocrat Gaming celebrates best-of-breed gaming products and brands on the world’s largest single digital display.”