Playtech has unveiled the launch of a bespoke live game show, for Ladbrokes UK’s Entain, entitled Well Well Well Live.

Hosted at the Playtech Live studio in Riga, the show has been lauded as “one of the most complex bespoke games to date”, where titles Well Well Well and Rainbow Rewards will showcase new bonus rounds, including Buckets of Gold, Rainbow Pays and Magic Reels

“We are delighted to bring the best of our in-house slots branding to a world-class game show exclusively for the Ladbrokes brand, this cements our position as the home of game shows, thanks to the joint effort and collaboration between Playtech, Ladbrokes & CR games,” remarked Adam James Lahouiri, Live Casino Commercial and Product Manager at Entain. 

“What initially began as a few mock-ups I designed in June 2021 has grown into a fully-fledged live game. Although the nine months of collaboration alongside our in-house slots’ provider CR Games and Playtech were a rollercoaster, it was a ride I’d happily queue up for again.

“I’d like to thank everyone who I had the pleasure to work with on this project, I could not be prouder of the result.”

The game follows a series of customised solutions delivered across the Entain group, including dedicated tables such as Magic 7 Blackjack, Coral Sports Area, Ladbrokes Exclusive tables and the Elevation area. 

Kevin Kilminster, Head of Live Casino Innovation at Playtech Live, added: “We are honoured that Entain – Ladbrokes UK chose Playtech to build this bespoke live game show. We always strive to deliver bespoke games to support our partners in delivering games which support their business strategies. 

“When you combine gameplay and the presentation perspective with the talented Playtech Live studio production team, you are looking at the best studio experience in the business. 

“The level of detail that has gone into the production of the game Well Well Well is truly commendable and we are thrilled to be working with the fantastic Entain team to create the most engaging responsible gambling entertainment experience for their players.”