Future Anthem tops one billion milestone in gaming session analysis

Image: Shutterstock

Future Anthem has achieved a landmark milestone after announcing it has analysed more than one billion gaming sessions since it launched in 2019.

The artificial intelligence and machine learning platform has examined over 100 million hours of gaming session data, which has hosted more than 89 billion real-money casino spins.

The achievement is part of Future Anthem’s goal of enabling real-time personalisation across the player journey through the training of their proprietary machine learning models for the all-in-one product Amplifier AI.

Chris Conroy, Chief Data Officer of Future Anthem, stated: “Future Anthem continues to grow, develop and reach new heights with our AI products, backed by our incredibly talented team of data scientists, engineers, developers and product managers.

“Operators and suppliers are keenly aware of the importance of integrating the latest technologies into their product offering, and real-time personalisation is at the forefront of these advancements. 

“Reaching one billion game sessions is a testament to the hard work of everyone at the company.”

Utilising AI and machine learning, Future Anthem aims to create a personalised data-first approach to acquisition, retention and player sustainability.

Powered by Microsoft Azure, the platform has processed over 200 billion player transactions and has collected metadata from over 20,000 casino games.

Operators such as STS, Betsson, Big Time Gaming, Blueprint Gaming and Eyecon also use Amplifier AI for real-time personalisation.

Back in May, EveryMatrix began a partnership with Future Anthem to utilise Amplifier AI and improve the former’s player retention, satisfaction and revenues on the CasinoEngine igaming integration and productivity platform.