IGT PlayDigital content launches with Bally Casino in Rhode Island

Rhode Island
Image: Shutterstock

IGT has launched its PlayDigital igaming content in the US state of Rhode Island on the Bally Casino app.

As a result, IGT PlayDigital content is now live across all seven jurisdictions which have launched igaming in the US.

Craig Eaton, Bally’s Rhode Island Operations President, commented: “Bally Casino is pleased to make IGT PlayDigital’s legendary game portfolio available to our players from the first day of online gaming in Rhode Island.

“We’ve created a top-tier player experience at Bally Casino that gives players the convenient opportunity to experience many of their favourite IGT slots such as Cleopatra, Cats and Wolf Run at any time and from any location inside Rhode Island.”

IGT reported its financial results earlier this week, declaring a 10 per cent uptick across the full year 2023 for its PlayDigital segment to $228m (2022: $209m) thanks to igaming growth in several regions.

The company’s overall revenue rose by two per cent – or seven per cent when taking into account the net of the Italy commercial services sale – to $4.3bn (2022: $4.2bn). Global Lottery generated 59 per cent of the revenue, followed by Global Gaming (36 per cent) and PlayDigital (five per cent).

IGT also recently announced that its Global Gaming and PlayDigital businesses will be merging with Everi Holdings to “create a global leader in gaming equipment, fintech services and casino systems”.

Ahead of this upcoming merger, expected to be completed in late 2024 or early 2025, IGT will be merging its Global Gaming and PlayDigital segments – Gaming & Digital – for the reporting periods of Q1 2024 onwards.

“IGT PlayDigital is thrilled to extend the reach of our market-leading games and promotional tools portfolio to players in Rhode Island via our strategic partnership with Bally’s Corporation,” added Gil Rotem, IGT President of iGaming. 

“As a long-time lottery and gaming supplier in Rhode Island, IGT is deeply committed to propelling the success of igaming in the State and delivering highly entertaining games such as Cash Eruption and Fortune Coin that are proven to drive player engagement.”