Kalamba takes “marketing to the next level” with First Look deal

Kalamba Games has targeted a ramp up of distribution following a content agreement with First Look Games that will see its titles become featured on the latter’s igaming affiliate hub.

First Look’s extensive reach has convinced Kalamba that this deal will allow an abundance of players to discover its titles, which may include Rumble Ratz Megaways in addition to future releases Fruitmax Caslinez and Machina Reloaded Megaways. 

Commenting on the deal, Gareth Dando, Kalamba Games’ Marketing Director, stated: “As we continue expanding, having targeted control of what we communicate to the affiliate ecosystem is crucial for us, and First Look Games is the platform to deliver that.

“It manages the heavy lifting of affiliate outreach while adding a comprehensive and responsible way to promote games to players. From our point of view, this takes affiliate marketing to the next level and there’s nothing else in the industry that can do that.”

Under the terms of the agreement, Kalamba will have access to First Look’s consumer base of over 20 million global players, in a bid to increase the visibility of its games.

Tom Galanis, Managing Director at First Look Games, added: “We’re delighted that Kalamba Games has chosen First Look Games. It’s an established brand with an exciting pipeline. 

“We look forward to helping support them to maximise their potential with more exposure via the industry’s most comprehensive affiliate marketing hub.”